Tony Mowbray says his team need to be braver on the ball following the defeat to Leeds United at Ewood Park.
The boss felt some members of his side were holding back a little in the defeat to Marcelo Bielsa's Whites, and wants to see less fear for the remainder of the campaign.
Rovers head to Cardiff City on Tuesday night looking to improve on three successive defeats, but know it will be a difficult test against Neil Harris' play-off chasers.
The Bluebirds are unbeaten in their last six outings, but it's a game that Rovers need to win to keep any hopes of a top six push alive.
“If you’re not brave and aggressive on the ball, you don’t win leagues, you don’t get out of leagues," Mowbray told iFollow Rovers after Saturday's encounter against Leeds.
“We’re plodding around at the middle of the table right now, but I feel that since promotion from League One, that we’ve moved past plodding around the middle of the table.
“These players either want to come along with us as we attempt to get out of this division, attempt to finish first or second, and if we miss out then we finish in the play-offs.
“You can’t get out of any division if you’re not aggressive and playing on the front foot both home and away.
“Don’t worry what’s behind you, go and take it off the opposition and go and score goal. I sense there’s a reluctance at the moment in doing that," he added.
“They have to trust really. I’ve had a long chat with them for half an hour in the dressing room about what it takes.
“In this league, don’t look back. Go and take on the opposition, take the ball off them and score some goals.
“That’s what I’m trying to create, that’s the team I want, an aggressive one that plays on the front foot.
“It’s trying to get the players to believe that and to take it onto the grass every week."