Rovers boss Tony Mowbray has paid tribute to Bradley Dack, who is set to make his 100th appearance for the club at Reading on Saturday.
Mowbray brought Dack to Ewood Park from Gillingham in the summer of 2017 and the 25-year-old has blossomed into a seasoned goalscorer and one of the most influential members in the team.
Dack has netted 39 goals in his 99 appearances in Rovers colours to date and Mowbray believes it would be fitting if the fans favourite reaches the 40-mark in his milestone match this weekend.
Mowbray insists Dack must maintain his love for the game and if he can do that, Rovers will reap the rewards.
The Rovers number 23 has netted 18 goals in each of his last two seasons for the club and the manager is now challenging him to score even more.
“I think he’s an emotional footballer. He needs a challenge and a cause to fight for,” said the Rovers boss.
“His talent is immense. The key with Bradley is to keep him connected, keep him loving the club, keep him loving being around his team-mates and keep him loving the game. If we do that, we’ll be fine and I’m sure he’ll keep scoring goals.
“Everyone’s got a different personality. Bradley, at heart, is a fun-loving kid, who hasn’t got a bad bone in his body.
“He’s got a social media image, which needs managing at times, but for me it always goes back to the football and that’s when he should come alive.
“For the next eight to 10 years, he needs to focus on his football and just enjoy it. If he does, all the rewards will come with it and the adulation that goes with that.
“He’s doing well at the moment, he’s scored goals over those 100 games and hopefully he gets a goal at the weekend. It would be 40 goals if he scores one at the weekend and that’s not bad for a player who doesn’t actually play centre forward.
“What Bradley needs to do is reproduce what he did last year and score goals well into the double figures, if not over 20 if he can, and keep building his reputation and keep helping this club move forward and win games.
“He understands he’s an important player for us, but he’s got to keep that love of the game and the work ethic that he’s got and hopefully it will be a big season for him and a big season for us.”