The goals counted for nothing for a downbeat Sam Gallagher, who cut a frustrated figure when reflecting on a disappointing derby day defeat to Preston North End.
Gallagher hit a quickfire brace in the first half to put Rovers in command at Deepdale, before Alex Neil's side hit back with three strikes of their own without reply.
The 24-year-old frontman showed predatory instincts with both his finishes to get off the mark in the league for the first time since making the permanent switch to Ewood Park in the summer.
And following the game, the striker challenged his team-mates to stand up and be counted in what's been a difficult spell of results for Tony Mowbray's charges.
“To go from how we were in the first half to how we finished the game was bitterly disappointing," he admitted honestly to iFollow Rovers after bagging his brace.
“You can’t experience the disappointment until you’re in it. We need to stand up to be counted, all of us who were out there.
“It seemed like a completely different game from us in the second half. Everyone says how a 2-0 lead is a dangerous scoreline.
“When you’re away from home and they get that first goal, the atmosphere changes and they get that boost that they need. After what happened, we’re obviously devastated.
“The first goal is key for them. At 2-1 you felt the swing. But we were still in control of the game at that point. It turned into one of those days.
“The decisions frustrated us much more than they frustrated them. A lot of the decisions didn’t go our way, but we can’t blame the result on that."
Gallagher acknowledges that results have to be better, and has thrown down the gauntlet to the team to show their true colours.
“We have to take responsibility," he added.
"You look at the games this season, we’ve had spells in every game where we’ve looked good, and that shows to me that we’re not doing ourselves justice.
“We’re not far off it, in my opinion, but at the same time, the results just haven’t come.
“We need to work hard for ourselves, each other and the manager. That’s what we have to do.
“The goals don’t matter. The result is the be all and end all. If you ask any striker, when you score you want it to mean something, you want it to be the winner," he said.
“We’ll keep fighting, keep digging in and hopefully see more performances like the first half in the future.”