Blackburn Rovers have helped to raise over £9,000 for a trio of local charities.
At the start of the 2018-19 season, the club announced new charity partnerships with East Lancashire Hospice, Child Action Northwest and Age UK Blackburn with Darwen.
Supported by Blackburn Rovers Community Trust, the chosen charities all benefitted from fundraising and awareness activities throughout the Championship campaign, including a designated matchday at Ewood Park and high-profile player appearances.
The matchdays provided each charity with the platform to have a visible presence at the stadium and showcase the fantastic work that they do in the local community to thousands of Rovers supporters.
Representatives from the charities were given the unique opportunity to take part in a Q&A on the Ewood Park pitch and FanZone stage, whilst information stalls, bucket collections, players warming up in branded t-shirts, photo opportunities, player escorts and promotional posters were also on show.
Each charity was also assigned a Player Ambassador, who played a fundamental role in raising awareness on social media and via the club’s communication channels, and given a number of items of signed memorabilia to assist with their fundraising efforts.
Craig Conway visited patients and staff at East Lancashire Hospice, before organising a charity haircuts event and raffle at Form Barbershop in Clitheroe, which raised over £2,000 alone.
Elliott Bennett hosted a meet and greet event with a group of inspirational young carers at Rovers’ Senior Training Centre, in partnership with Child Action Northwest, whilst Danny Graham wore an age simulation suit for Age UK to highlight the difficulties faced by the elderly on a daily basis and in particular during the winter months.
Rovers’ General Manager, Lynsey Talbot, was delighted with how successful the partnerships proved, saying: “We were honoured, as a club, to work with such worthy causes and to experience the great work they do week-in week-out in our local community.
“As these were our first charity partners, we really didn’t know what to expect, however, Craig, Danny and Elliott really embraced their roles as ambassadors and the staff and fans, along with our Community Trust, have been extremely generous in supporting the causes with activities and donations.
“We would like to place on record our thanks to all involved and look forward to working with our new partners for the 2019-20 season.”
Nominations for next season’s charity partners have now been received and we look forward to announcing these in due course.