Tony Mowbray has urged his side to embrace the challenge against Sheffield Wednesday this weekend, and is hopeful his team can end Steve Bruce's unbeaten start in charge of the Owls.
Rovers arguably produced their best performance of the season when the two sides met at Ewood Park earlier in the season, beating Wednesday 4-2.
But things have changed for the Owls since, Bruce's appointment revitalising the club, who sit only four points off the top six in the Championship.
“It was only two or three years ago that they were getting in the play-offs," the boss recollected ahead of the trip to the Steel City.
"They are a big club, and will be another example of a club that will have 30,000 supporters roaring them on every time the ball goes near our box.
“It’s a crescendo of noise. We have great games coming up, especially when you think of a trip to Aston Villa after this weekend.
“It’s a chance for us to try and grow and get used to the expectation of fighting things out with these types of football clubs.
“We look forward to the challenge, we’ll take a good support and hopefully they will enjoy the day out because we’ll have put on a good performance and earned a good result."
Mowbray is expecting a huge crowd to be packed in at Hillsborough, and is eager to see his side rise to the occasion and produce a display to remember.
“I think their last crowd at home was 29,000, so let’s go there, play on a big pitch, in a big stadium, with a big atmosphere, and try and put on a show," he added.
"Let's be positive, let's be aggressive, and let's go there looking to get a repeat result from when we beat them at home pretty comfortably earlier in the season."