With Danny Graham, Sam Gallagher, Bradley Dack, Joe Rothwell, Adam Armstrong and Ben Brereton as attacking options, Tony Mowbray has some tough choices to make ahead of this weekend's opener against Charlton Athletic.
The big kick-off takes place tomorrow afternoon at Ewood Park, with Lee Bowyer's Addicks making the journey up from the capital.
It's been a bright pre-season for Brereton in particular, with the young striker scoring twice in the final couple of pre-season outings at Bury and Blackpool.
And speaking ahead of Saturday's test against the south-Londoners, the striker says fans should be buoyed by the options that Mowbray has available to him, particular at the top end of the pitch.
“We have a young squad and the young lads who did so well with the Under-23s last season, the likes of Bucko [John Buckley], Butts [Dan Butterworth], those players are really pushing for a spot in the first team," Brereton said.
“We’re a team, of course, but you all want to make sure your name is in the starting XI for that first game. It’s about getting the chance and taking it.
“Nothing less than the top six is the aim. I think every team in the league will be saying that, but I really believe that we have a very good team. It’s a realistic target for us.
“It’s a tough league, there’s ups and downs right the way through. I remember coming in and we started unbelievably well, I was really taken back by how well we did.
“We dropped off a bit towards the end of the season, but we’ve shown we can do well. If we can keep the consistency levels high and learn from the lessons of last season then we can definitely do well," he added.
“Sam has come in and he’s a great player, Rothwell, Arma [Adam Armstrong], Dacky [Bradley Dack], DG [Danny Graham], they are all great lads.
“We have an unbelievable attack and it’s one where if someone isn’t doing it the gaffer can try someone else. Everyone’s fighting for the positions and that’s just what we all want, that healthy competition for places.”