Rovers will dedicate Monday’s Championship fixture against Bolton Wanderers at Ewood Park to mental health charity Mind.
Mind is teaming up with Rovers to help raise awareness among fans about mental health and the support the charity provides. Alongside this, they hope to raise vital funds to tackle mental health problems.
The designated matchday comes as part of Mind’s official charity partnership with the EFL, which sees the charity work with all 72 EFL clubs to help bring a lasting legacy around mental health in football.
The special charity matchday will include:
• A bucket collection before the game to support vital local mental health services provided by Rovers’ local Mind branch – Lancashire Mind.
• The Rovers players warming-up in Mind t-shirts.
• A fun half-time target competition on the pitch featuring a selection of lucky supporters.
• Information posters about mental health and Mind throughout the ground and in the matchday programme.
• An information stall in the Foster’s FanZone.
• An awareness-raising video being played on the big screen (link here).
• Announcements about the day over the PA system.
Mind’s own research shows that over half of people (56%) feel that football fans find it easier to show their emotions at football matches than at any other time. Despite this, the charity also knows that many fans, particularly men, are likely to be struggling in silence for fear of opening up about their mental health.
Mind hopes mental health-themed matchdays like this will begin to open up the conversation among football fans about their mental health, as well as raising awareness about the support Mind offers.
Mind’s partnership with the EFL launched at the start of the 2018-19 season and runs for two years.
It aims to:
• Raise awareness about mental health with fans, clubs and staff.
• Raise funds to deliver life-changing support.
• Help improve the approach to mental health in football working with other partners in the game.
Paul Farmer, Chief Executive of Mind, said: “Every year, one in four of us will experience a mental health problem.
“That could be one person in every family, hundreds of football players and many thousands of football fans. Our research suggests that while football fans, particularly men, are comfortable showing their emotions at football matches, many feel unable to reach out for support when they need it.
“We are proud to be working in partnership with all 72 clubs in the EFL, as part of our charity partnership with them, to be real game-changers in the way football tackles mental health.
“We hope that events like our matchday with Rovers will reach out to fans and let them know that whoever you support, Mind supports you.”
Help support Mind’s vital mental health services by texting FOOTBALL to 70660 to donate £3. Full terms and conditions can be found here.
For more information about Mind’s partnership with the EFL and wider work in football, please click here.