As well as being our dedicated Kick It Out game against Stoke City, it's also our Child Action North West Day against the Potters.
As one of our four chosen charities, Child Action North West work with over 6,000 children, young people and families in the North West of England every year.
The organisation, whose ambassador is Elliott Bennett, work in the heart of communities – often in partnership with other organisations – to end family cycles of deprivation, drug and alcohol abuse, lack of self-esteem, youth crime, teenage pregnancies and broken families.
As a result, CANW help to strengthen individuals, families and communities so that children and young people can lead healthy and meaningful lives, with the opportunity to succeed in school, to grow up to enjoy healthy relationships, to have access to training and employment opportunities and to be successful in the world of work.
There will be Child Action North West posters dotted around Ewood Park and an interview with CEO of CANW Sue Cotton on the FanZone from 2pm. Sue will also be making the half time draw.
The player escorts for the day will be young carers from the organisation, who will be wearing CANW t-shirts and bucket collections and stalls will also be around Ewood on the day, with donations gratefully accepted.
For more information about Child Action North West, please click here.