Rovers' exciting new home kit will go on sale just before the much-anticipated pre-season friendly against Liverpool at Ewood Park.
The Umbro home kit will make its first-team debut on the hallowed Ewood turf for the game on Thursday 19th July but will be revealed and available for sale in the day or two beforehand.
This will also tie in with the announcement of the club’s new principal sponsor, whose brand will be an intrinsic feature on the front of shirt.
Rovers will consequently play in last season’s kit in the two games prior to this date - at Hibernian on Sunday 8th July, and Port Vale on Saturday 14th July.
Rovers chief executive Steve Waggott said: “As the pre-season programme gets under way this weekend, fans are understandably keen to find out when they can get their hands on the brand new kits.
"We have a fantastic new partner who will feature on the kit and we are working closely with them to ensure all is ready for the big announcement.
"It seems fitting that the new kit and sponsor make their first appearance at a home game, particularly at a game as exciting as the Liverpool fixture – so all our preparations are focused on that.”
Rovers' new Umbro away kit will also be launched at the end of the July.
Don't forget that the club's new 2018/19 training range is currently available to purchase at roverstore.co.uk.