Tony Mowbray insists that Rovers have received "no interest and no offers" for Bradley Dack during the January transfer window.
The attacking midfielder has quickly become a fan favourite since signing from Gillingham in the summer, and has scored 11 goals so far this season.
Asked to comment on reported recent interest from Championship clubs, the boss said: “The more good players we have, the more chance we have of winning games.
“I can categorically say to our supporters that we haven't received an offer. I’m not sure if the papers are allowed to just write what they want, but there’s been no interest and no offers.
"I’ll be open and honest with all my players and tell them if there’s something that is there as well as our decision on it, but we haven’t had to have that conversation with Bradley.
“We’re in League One, it’s not as if we’re ripping up the top end of the Championship and threatening the Premier League.
"These players are playing at a level that we need to get past and then we can be judged at the next level.
"Bradley, who has been here four or five months and is working really hard, is still on a journey at the moment.
"He’s still a young guy and hopefully he’s taking us on that journey with him, and the club is taking him on an upwards journey too.
“We wouldn’t be welcoming any offers; my relationship with the owners is quite strong.
"We’re trying to develop a team that is going to put some pride back into the club and bring supporters back.
"We want them to feel proud of the team and you don’t do that by selling your better players. The plan is to build a team that everyone can be proud of."