Rovers boss Tony Mowbray insists his side will have to be at their best to pick up the points against Fleetwood Town on Saturday afternoon.
Mowbray's men are on a 15-game unbeaten run - the best in the top four tiers of English football - and know a win could potentially put them in the automatic promotion places come 5pm.
But the boss adds that the team cannot take the Cod Army for granted, particularly after their impressive battling displays against Leicester City in the FA Cup.
“Fleetwood is another huge challenge. We saw their performances against Leicester and both games showed a huge effort from them," Mowbray said in typically honest fashion.
“It’s a different environment to Ewood and we’ll have to acclimatise to the surroundings. It’ll be a big game in their eyes.
“We will have to match their desire and drive to get the win we want. We are ready from the challenge ahead.
“We can’t allow the standards to drop. The players understand the demands. The intensity is fantastic from us at times."
Backed by a large and likely vociferous support on the Fylde Coast this weekend, Tony knows a good display will be required, with over 1,000 Rovers fans cheering the team on.
And Tony says that's exactly the extra incentive his side need for the trip to Highbury Stadium.
“The acknowledgment at a big, big football club is that the demands of the supporters require a performance," Tony told reporters.
“It intensifies the desire and concentration from the players when the supporters when they make trips in big numbers.
“We’ll spend a half shooting towards our fans behind the goal and we’ll be hoping they can suck the ball in the net for us.
“It increases the required intensity and to keep going at the tempo we set. We want to reward the fans for taking the day out and paying a lot of money to support us there."