Rovers finally moved into League One's automatic promotion places last weekend, and the players are now targeting top spot, according to Danny Graham.
Richie Smallwood's late winner at Fleetwood last time out was enough to see Tony Mowbray's men go above Shrewsbury and into second for the first time in 2017/18.
The Blues are five points behind league leaders Wigan, and Graham says the Latics are firmly in the players' sights.
“When we came into the dressing room after the Fleetwood game and saw ourselves in the top two, it meant a lot," he said.
“We’ve been working hard to get into those automatic spots and now we want to stay there.
“It shows that hard work pays off; we’ve been chasing them for a while now and we’re still five points off the top, so there’s still a lot of work to do.
“Our attentions have turned to Wigan now. We want to go up and we want to go up as champions.
“I don’t see the point in not wanting to win the league. Obviously, second place gets you promoted but it would be nice to win it.
“Everyone is pulling in the same direction and, if we can continue this run, I think we can hunt Wigan down.
Rovers have made a number of new additions during the January transfer window, and Graham says depth in the squad can only be a good thing for the promotion push.
“Everyone is doing really well and working together. When players come in, they do a job, so the depth in this squad is massive now," he added.
“We’ve made some very good signings in January too and they can help us."