A group of young football fans were left feeling ‘privileged, affection and loyalty’ to the club after a special visit to Ewood Park.
Rovers teamed up with Blackburn United for last weekend’s top-of-the-table clash with Shrewsbury Town, with 20 members of the local grassroots football club invited to attend the game.
The young fans were treated to an exclusive behind-the-scenes tour of the stadium, taking in the trophy cabinets, tunnel area and Blackburn Rovers Community Trust Family Stand, where they received free fruit bags, spent time in The GAME Room and met club mascot Rover the Dog.
The special guests were then taken pitchside, where they proudly displayed the club’s community flag prior to kick-off.
Representatives from Blackburn United hailed the experience a ‘great success’ and said that Rovers have scored some fans of the future.
Farhad Khan, managing director of The FR Group and a parent of one of the youngsters, said: “Thank you for a fantastic day out.
“Judging by the smiles on our young people’s faces, everyone had a great time – they are still talking about it now!
“The day was well structured. The stadium tour and walking out onto the pitch with the Blackburn Rovers flag was much enjoyed by all who took part and gave them a sense of ownership towards their home club.
“Your staff were very patient and helpful, and Anu in particular was a great host. We had absolutely no complaints whatsoever – it was a great success!
“This is a great step taken towards building bridges between BRFC and the BME community.”
Imran Akuji, a Blackburn United club representative, added: “Both the young people and the parents thoroughly enjoyed the day. The tour of the stadium and particularly walking through the players’ tunnel was amazing.
“The young people felt privileged to hold the club flag in the centre circle before kick-off and have been talking about it since.
“The club officials were very welcoming and brilliant hosts. It was a good game, with a fantastic result, which further excited the young fans.
“I truly believe the club has impacted positively on the young people and they left feeling affection and loyalty to their home town football club.
“We have created new fans in both parents and children.”