Elliott Bennett insists Rovers have to give something back to the fans both on and off the pitch ahead of the remaining 14 games of the season.
A regular in the side throughout the campaign, Bennett's turned from flying winger to central midfield enforcer in recent weeks and has forged a promising partnership with Richie Smallwood.
And ahead of Monday night's clash against a former club in Bury at Ewood Park, Elliott's paid tribute to the "unbelievable" support, and insists the fans have a crucial role to play in the remaining matches.
“We’re just playing football. We’re paid to do a job, every footballer loves the game and trains every day. There’s pressure because you want to win, not real life pressures that other people in other jobs are dealing with," the 29-year-old said in honest fashion.
“It was unbelievable to take almost 900 fans on a horrible night down to Portsmouth. It was fantastic and they’ve been brilliant for us all season, to be honest.
“Sometimes, when things haven’t gone well, the away end and at home have really got us through. The fans against Oldham at home last time out really pushed us through to get the two second half goals.
“There’s no secret that things haven’t gone the way we all wanted it to go in the last few years. The club is where it is and without the fans, you haven’t got a football club.
“They pay their hard-earned money, turn up and get back at silly hours in the morning before going to work later on in the day.
“They support their club. We have the privilege of putting on the shirt. We’re representing them and if you aren’t putting in the hard work and putting in 100% then they have every right to let you know."
Benno's a regular on Twitter after games, and when discussing his interaction with the supporters on the social media platform, the former Norwich man says it's a vital part of the modern game.
“If I’ve been bad, I’ll tell you I’ve been terrible, if I’ve been good, I’ll say I’ve been alright! Whether you win, lose or draw, when people pay to watch you, they deserve to be thanked for that," he added
“When you play badly then fans want to know why. Why should it always be the manager that should front up and take the flak? He’s not playing. We’re 11 players out there, so if you haven’t been good enough on the day then hold your hands up and be honest."
And he also adds it's a two-way thing between the players and fans to really get atmospheres going both home and away.
“The gaffer has come in and been firm on the fact you can’t do anything without the supporters and we need to give something for them to get excited about.
“We need the supporters massively and I feel the relationship is building with them. We’re at the business end of the season now and they’ll be even more vital for us now.
“When you are travelling all that way to Portsmouth then it’s only right to thank them. It’s not giving fans their time back or money, it’s just a sign of gratitude in giving them your shirt."
Season ticket holders and 1875 Club members can bring a friend to Monday's game against the Shakers for just £5. Click here for more information.