Rovers attacker Marcus Antonsson believes the target should be winning the league this season, not just securing second place.
Rovers have flirted with the top two for the majority of the season, before tightening their grip on the automatic promotion places in the last month or so.
Top of the table with just seven games remaining, Antonsson, who's on loan from Leeds United, says Rovers should have their eyes fixed on the title come May, but insists there is still work to be done to achieve that goal.
“It’s another big game and one we need to take care of. We need to win the game and that’s what we’ll be looking to do," the Swede said when previewing the weekend's home game against Southend United.
“It was a very good few days for us with two wins and I really do feel we have a group who can cope with the pressure.
“These are the games you have to look forward to, no matter of the pressure. We focus on ourselves. Us winning puts pressure on the other teams around us to get results.
“Southend are in the middle of the table but it’s a dangerous game, as every match is. We need to be at it and at 100% every single game. As a footballer these are the games you want to play. We’ve seven to go and need to push ourselves over the line.
“We are in good form at the moment and the most important thing is to get the three points no matter how you play at this stage of the season.
Marcus has returned to the first team fold in recent weeks after missing a chunk of the season after picking up an ankle injury at home to Scunthorpe United in December.
And the 26-year-old adds that he loves pulling on the Rovers shirt, and claims he is "enjoying every minute" of his time in East Lancashire.
“It’s very enjoyable to play in this team. I am enjoying every minute and it’s so nice to be up there at the top of the league pushing for promotion.
“We can’t just look at second place. For us we need to keep going and try to win the league."
Rovers are next in action on Saturday 7th April when Southend United visit Ewood Park. Kick-off is at 3pm and you can purchase your tickets by clicking here.