Tony Mowbray admits he didn't want to stand in Liam Feeney's way, after Championship leaders Cardiff City came in for the winger.
The 31-year-old, who has played just 30 minutes of league football for Rovers this season, made a deadline day move to the Bluebirds on loan until January.
And the Rovers boss insists it was a deal that suited all parties.
"I've always said I like Liam Feeney as a boy," said Mowbray. "He gives everything every day in training.
"I just felt it was an opportunity that came around for him. He is going to the team currently at the top of the Championship.
"I spoke to Neil Warnock a few times about him and I wish him well.
"For me, when I looked at the breakdown of the team when the majority of the squad is fit, there are going to be times when he wouldn't make the 18 and I didn't want to stand in his way.
"I think it is a fantastic opportunity for him to go to Cardiff City and see how he gets on.
"He's looking forward to that challenge."