Rovers defender Derrick Williams admits the players are disappointed by the club's current league position, but is confident the Blues will be promotion contenders this season.
Tony Mowbray's side currently sit tenth in the League One table, but have two games in hand on five of the top six clubs.
Speaking to iFollow ahead of Saturday's match against Portsmouth, Williams says it's time for Rovers to feed off the expectation surrounding the club.
“This club shouldn’t even be in this league, so you have to take that on board as player," he said. "The fans have high expectations and so do we.
“We are a bit disappointed with where we are in the league at the minute, but it’s not the end of the world.
“If we win our two games in hand, we’ll be six points off the top two and we still have to play Wigan which is another chance to close the gap.
“If we perform as we did against Plymouth in every game, home and away, and obviously score more goals, it gives us a chance.
“I think our job is to be used to the expectation. It’s to be expected at such a big club. It’s a pressure but you have to thrive on it.
“I first experienced it last season; I enjoyed having that on my shoulders and proving people wrong.
“We just need to get our heads down and have the confidence to say ‘we’re Blackburn Rovers and we’re going to beat you today’."
Asked about this weekend's opponents, the 24-year-old says he's expecting another tough test, and believes every player in the Rovers squad will have a part to play in 2017-18.
“Portsmouth are coming to Blackburn Rovers, a massive club," he added.
“Their players will be thinking ‘I have to play well and maybe I’ll have a chance to move to this club’. That’s what I’d be thinking.
“They’re going to bring their best game, so we have to do the same. We need to win our individual battles and go from there.
“We’re all just getting used to the league a bit, but we’re definitely going in the right direction. We’re not playing our best football but we’re still near the top, so I’m excited.
“We’re going to keep getting better and I know we’re going to be up there.
“It’s tough [having so many games]. You need a whole squad but with the one we’ve got, I know we can do it. We just need to get our confidence back and get a string of wins together."