Tony Mowbray was honest in his assessment of Rovers' 1-0 defeat at Oldham on Saturday, saying his side "have to be better".
The Blues had chances to win the game but, ultimately, it was Queensy Menig's last-minute winner which separated the sides at Boundary Park.
Speaking after the game, Mowbray was naturally disappointed to come away empty handed, and has called for Rovers to improve going forward.
"Obviously, we were well below par," he said. "I thought we could have played until next weekend and not scored a goal.
"Creativity in the final third was really poor; we can't keep a clean sheet and try to scrape a win every week, we have to be better than that.
"I thought the defenders got bullied a little bit, their strikers caused us some problems and we didn't cause them any. We got what we deserved.
"It was really frustrating, both for us and the thousands of supports who have paid to be here. I wouldn't question the players' desire, I thought that was there, we were desperate to get a result."
Asked about Rovers' opponents and their performance, the boss was keen to focus on his own side, and reiterated the need to bounce back against Plymouth on Tuesday night.
"Oldham are a confident team at the moment, they've won a few on the bounce," he added. "I've been watching them; they have talented footballers and we were aware of that, but my disappointment comes from how we played.
"We have to be miles better if we think we're going to find the consistency to stay at the top. We have to be better than we showed today.
"Injuries are part of the game and we have to put up with it. But we have to be better, I've said that to the players, so we'll see if we can do that moving forward."