The new 2017-18 Umbro home kit and training range will be on sale from the Roverstore from 9am today.
The iconic strip, which showcases all-new features and an updated design, has proved popular with supporters since images were released to the public in midweek.
Fans can now get their hands on the stylish new kit for the first time by visiting the club shop at Ewood Park or by visiting www.roverstore.co.uk.
The collection is part of the second successive set of bespoke performance garments created for Rovers by Umbro.
The home shirt sees the reintroduction of the famous running diamond, which was first introduced in 1977.
Forty years on, it is now knitted into the body of the shirt using a lightweight jacquard technology, removing weight and distraction for the player.
The jersey also sees a return to a more unexpected take on the traditional blue-and-white halves colour blocking, with a contemporary twist on past iconic styles, whilst on the reverse of the shirt, there is a stylised ‘Rovers’ wording signoff on the back neck.
The home shirt is available to buy in adult, junior, infant and baby sizes, whilst the training range is available in adult and junior sizes.
An Umbro away kit has also been created and will follow at a later date, with more details to be announced soon.