New signing Paul Caddis insists Rovers should be targeting the League One title in the upcoming campaign.
The 29-year-old Scotland international, who has signed a two-year deal with the club following a successful trial, believes Rovers have got the players to achieve that objective, but he is well aware that there will be plenty of tough tests ahead.
I've got every confidence in the management and the players as a collective that we'll bounce straight back.
"I think the aim this year hasn't just to be winning promotion, I think it has got to be winning the league,” said Caddis, who spent the second half of last season on loan at League One side Bury.
"I think we are good enough to win the league, but it is all very easy saying that, the players have got to go out and prove it.
"But I believe we've got the squad to do that.
"It is a tough division. It is similar to the Championship in terms of the physicality and the amount of games that you play obviously.
"The quality might not be there as it is in the Championship, but it is a tough league, especially with us probably being the favourites – the team that everybody will want to come and play against.
"There'll be a lot of times when we are at home teams will sit in and put 10 men behind the ball and try to catch us on the counter, so we've got to be good enough to break teams down.”
Following the disappointment of dropping down a division last season, Caddis insists that it is imperative that Rovers bounce back into the Championship at the first attempt.
"It is vitally important,” said the Scot. “We don't want to be one of these football clubs that go years and years without bouncing back.
"But I've got every confidence in the management and the players as a collective that we'll bounce straight back."