The Kinder +Sport Move and Learn project - developed by EFL Trust and Ferrero before being delivered by Blackburn Rovers Community Trust and 24 other football club charities throughout the country - has been shortlisted for the ‘Education Initiative Award’ at the Food and Drink Federation Awards 2017.
The activity programme is designed to get primary school children moving by encouraging dynamic play and sports amongst young people and their families, promote nutritional education and build awareness of the importance of a healthy diet and active lifestyle.
As childhood obesity levels continue to rise across Britain, Ferrero recognised a responsibility to take positive action to promote nutritional education and build awareness of the importance of a balanced diet and active lifestyle amongst children.
After forming a partnership with EFL Trust in 2014, the project has expanded to reach over 54,000 children in the UK and continues to grow.
Nick Jackson-Cooney, senior sport and education development officer at Blackburn Rovers Community Trust, commented:
"Move and Learn is a fantastic initiative that our staff really enjoy delivering because they can see the progression that the children make in both a physical and educational sense throughout the course of our delivery.
"We were asked to deliver a presentation on best practice to the other participating EFL clubs' charities at a national meeting in Derby last week, so we're proud to be seen as one of the leading delivery partners of this award-nominated concept."
The project already enjoys a high profile status, having been the subject of numerous Westminster receptions, at which our staff have joined forces with representatives from other clubs to explain the concept to a select group of MPs and advisors.
For more information regarding Move and Learn at Blackburn Rovers Community Trust and how it can benefit your primary school, contact firstname.lastname@example.org.