Today is our second #NCSMatchday... and by virtue of the sheer scale of this afternoon's tie, it's guaranteed to be even more widely acknowledged than last year's successful first effort.
At various points around the stadium, you'll see a host of different events to try and get the concept of NCS - the acronym for the National Citizen Service - into the forefront of the minds of our entire support base - especially those about to leave high school or currently at college, the ideal target age.
NCS changes lives for the better, offering outward bound experiences, life coaching and motivation, the application of social action projects and ultimately some wonderful donations of time, money and goodwill to local good causes from the 16 and 17-year-olds that sign up to take part for up to four weeks of fun, friendship and fantastic opportunities. It's no wonder that it's championed by no less a name than former prime minister David Cameron.
To give a better explanation of why it's going to be of such huge benefit for the teenagers that sign up, we've set up a stall in the Foster's FanZone today, which will be manned by past participants. They'll have all the printed and verbal information to hand to convince you why it's the right step for you to take, as well as taking to the stage to talk to the crowd before the game.
Rover The Dog will also be on the prowl outside the stadium - he'll be armed with the NCS photo frame so that you can all pose for photos with him to mark the occasion!
Inside the stadium, you'll see this afternoon's matchday squad warming up in special Blackburn Rovers-branded NCS t-shirts, with the first team squad having already tried them for size at Brockhall earlier in the week. Some of the t-shirts are expected to be thrown into the crowd, with others held back as prizes, so look out for a special souvenir coming your way!
The volunteers who join us today to share their experiences will also be invited to pitchside for a commemorative photograph and a chance to talk to Rovers TV, so that they can hopefully pass on their experiences to as many people inside the stadium as possible.
If all of the combined efforts of today's PR events still don't explain why NCS is the right choice for the teenagers you know, head to the Community Trust website at www.brfctrust.co.uk
where you'll find a special section dedicated to the project, including details of who is eligible, how you sign up, what it entails, and why you'd be mad to miss the #NCSMatchday message.