Derrick Williams insists Rovers will be taking the Checkatrade Trophy seriously - having enjoyed Wembley success in the competition three seasons ago.
Tony Mowbray's side get their campaign underway at Ewood Park tomorrow night with a game against Stoke City's Under-21s.
Williams, who celebrated 12 months at the club with a stunning opening goal in Saturday's 4-1 win over MK Dons, was part of the Bristol City side that lifted the trophy in March 2015.
The Robins secured a league and cup double that season, winning the League One title and Football League Trophy courtesy of a 2-0 victory over Walsall in front of over 70,000 fans at the national stadium.
Williams has fond memories of the final and insists the opportunity to play at Wembley is something that shouldn't be taken lightly.
"I was lucky enough to win it, so it was a good experience, going to Wembley and winning," said the 24-year-old defender.
"It was a good feeling and it was good for the club as well. It was a good day for the fans.
"It was a great thing to win a ‘double’ that season.
"It could be a once in a lifetime thing, so every game you have to take as seriously as you possibly can, but knowing Wembley is at the end of it is a massive incentive.
"I know myself, being there, how good it can be, so I’ll tell the lads how big a thing it is."
Williams says his Wembley win is a career highlight that he will never forget.
"It was unreal," he added. "It was quality.
"I remember just driving there on the bus and seeing all the fans, it was a different kind of feeling and one I’d never felt before.
"Stepping out on that pitch was just quality. It was one of the best moments in football for me.
"It was just an unforgettable day.
"It sinks in pretty much as soon as the final whistle goes and you start celebrating. Celebrating with the fans. It is a once in a lifetime thing."
That said, Williams hopes he can repeat the success here at Rovers.
"That’s definitely the aim this year," he added.
Advance tickets for tomorrow night's game against Stoke City are just £5 for adults, £2.50 for concessions (65+ and ages 12-17) and free for juniors, when accompanied by a paying adult.
Matchday prices are £10 for adults, £5 for concessions and £2.50 for juniors.