Tony Mowbray believes his side should relish the big occasion when Rovers take on Burnley at Ewood Park this Wednesday night - kick-off 7.45pm.
As the two East Lancashire rivals go head-to-head for a place in the third round of the Carabao Cup, the Rovers boss knows just how much the game means to the supporters.
Mowbray feels it is a match that the players should enjoy and that there is no reason why they can't progress through to the next stage of the competition.
"I don't think it is just another game," said the manager. "This is another cup game but it is a big game. Players should like playing in big games.
"I know the fans will be excited but nervous about it as well, they will want the team to do well.
"I know it is going to be a passionate affair, a passionate game, so we have to be ready for that extra intensity from the crowd on the terraces.
"We know what is at stake, I'll be sending them out hopefully to try and be positive and not show them too much respect, but enough respect knowing that they are a Premier League club with some very talented players that we can't just go too gung-ho and be out of the game before we are even in it.
"Lets make a night of it, make it a good game, lets make it nervous and anxious for them and lets see if we can cause an upset.
"I ask no more of them really, so lets see how we will get on. The whistle will blow, the ball will start rolling, lets go and win some tackles, lets go and fight for the blue and white shirt.
"As long as they compete, work hard and stick to the game plan on Wednesday, hopefully we'll get the result."
Rovers fans are reminded that tickets for tonight's Carabao Cup tie with Burnley go off sale at 4.00pm. After that time no sales will be allowed.
Tickets are strictly limited to fans with a previous purchase history. It is one ticket per qualifying season ticket holder/1875 Club member.