Tony Mowbray knows that Rovers will have to be up for the fight when they get their season underway at Southend United this Saturday.
Rovers have been handed a tricky away trip for their League One opener, against a side managed by experienced campaigner Phil Brown.
However the Rovers boss believes it is a game that his side should look forward to, and they travel to Roots Hall with the intention of getting their season off to a positive start.
We expect ourselves to go there and perform and find a performance that can hopefully get the points.
"Saturday will be a tough game," he said. "They've got a very experienced manager in Phil Brown, it is a tight little pitch, tight dressing rooms, it will be a 'welcome to League One' for some of the players.
"I've got full respect for Southend for the way they go about what they do. I think it will be a tough test because Phil will have them really well organised and have a game plan. I hope that we can go there and our quality can get us the points on the day.
"We are going and expecting a tough game, they've got quite an experienced team and good footballers.
"We expect ourselves to go there and perform and find a performance that can hopefully get the points.
"It is a game that we should embrace and look forward to. Whilst we intend to start the season strongly and try to win football matches, I think it is an important message to say that you don't win promotion or miss out on promotion in the first month of the season.
"There are plenty of examples of teams coming really strongly once they've bedded in. An example would be Barnsley a few years ago in this division. They were rock bottom in November-December and actually got up to the play-offs because they hit so much form after Christmas. So lets see how we go."
Tickets for Saturday's match against Southend United will be on sale at Ewood until 2.00pm Friday. Advanced prices are Adults £22, Seniors 60+ £15, 17-22s & Students £14 (students must produce valid ID), Junior (9-16) £10, Under 8 £4, Disabled £14.
After that tickets will be available on the day from Roots Hall from the away ticket office on Fairfax Drive. Matchday prices are Adults £25, Seniors 60+ £18, 17-22s & Students £17, Junior (9-16) £12, Under 8 £5, Disabled £17.
Call the ticket office on 01254 372000 for further information.