Tony Mowbray has called on his players to thrive on the pressure of being favourites for promotion this season.
Having held onto the majority of their playing squad, allied to a host of key additions, the bookmakers have Rovers favourites to go straight back up to the Championship at the first attempt.
The boss knows first hand how competitive League One can be having managed Coventry City in the division, but hopes that the quality amongst the Rovers ranks can shine through starting with tomorrow' season opener at Southend United.
"I think pressure is something that you bring on yourselves," said Mowbray.
"Clubs as big as this have been down there. Sheffield United were down there for seven years, Leeds United, Manchester City, some pretty big clubs have been down in the division which we now find ourselves in.
"The only aim for all of those clubs would have been to bounce back at the first attempt. Sometimes it doesn't happen for whatever reason.
"It is a very competitive league, nobody gives you points, everybody fights tooth and nail for every point and every goal.
"So we have to be really competitive, we have to hope our quality can shine through.
"We look forward to that challenge, we have to deal with the pressure, we have to embrace the pressure.
"We have to feel that we are, individually, as good as any team in this league and probably have better players than most teams in this league.
"That doesn't mean we are going to win, we have to find a way to win every football match if we can. Whether that be just playing our game or having to fight harder or defend more in certain matches, that's okay as long as we try to find the answers to the conundrums that are in front of us."
Tickets for Saturday's match against Southend United are now off sale at Ewood Park.
Tickets are available on the day from Roots Hall from the away ticket office on Fairfax Drive. Matchday prices are Adults £25, Seniors 60+ £18, 17-22s & Students £17, Junior (9-16) £12, Under 8 £5, Disabled £17.