It is with great delight that Blackburn Rovers has been named the Nickelodeon Family Club of the Year at the 2017 EFL Awards.
Rovers went head-to-head with Brighton & Hove Albion for the coveted Championship award, which was presented to staff at a glittering awards ceremony in London this evening.
Last year, the club made a commitment to achieving an unforgettable and unrecognisable matchday experience for families by relocating the Family Stand at Ewood Park.
With the help of our sponsors - Blackburn Rovers Community Trust, GAME and McDonald's - the transformed area in the lower tier of the Jack Walker Stand offers a state-of-the-art GAME Room, fitted out with the latest consoles, where youngsters can compete on the most popular games on the market and meet first team players not involved in the matchday squad.
Face painting and colouring sheets are also available and, to encourage a healthy lifestyle, McDonald's offer a minimum of 100 free fruit bags to young fans, along with healthy options available from the concourse kiosks.
A groundbreaking Sensory Room is also available within the Strikers Lounge, which allows all of our supporters to be able to enjoy a safe and family friendly environment on a matchday.
The award also recognised the club’s investment in the Foster's FanZone, where supporters can enjoy live entertainment pre-match, and the club's commitment to supporting community involvement and initiatives on the pitch at half-time.
Rovers' General Manager, Lynsey Talbot, said: "This award is a fantastic achievement for the club and shows the commitment of the staff who have brought this idea to life in order to improve facilities and services for our supporters.
"Recognition should also be given to our sponsors, as we simply couldn’t have done this without them.”