Local schools are being invited to a special charity day at Ewood Park to ensure that their pupils can enjoy a healthy and nourishing breakfast.
His Church Charity are partnering with Blackburn Rovers Community Trust by inviting schools and registered charities to a breakfast cereal giveaway at Ewood Park on Thursday 7th July 2016.
The event will be the first to take place as part of His Church’s brand new project for 2016 - 'Team Up to Be Champions, Schools Breakfasts For Winners'.
In conjunction with football club community foundations and local councils, the project aims to improve educational attainment and social inclusion through the provision of healthy, good quality breakfast cereal to school breakfast clubs and families.
This project has been whole-heartedly embraced by football clubs, who are themselves fully committed to investing in and connecting with their local communities, through their foundations and community trusts. That's a sentiment echoed by BRCT's funding development officer David Dunwell, who said:
"We're delighted to be putting on such a unique event with His Church Charity and recognise the great benefit that it will bring to the children involved.
"Research regularly points to breakfast being the most important meal of the day, so we're happy to back a campaign that will ensure that message reaches children in the most direct and attention-catching method possible."
Invitations to eligible local schools are being posted out this week, with interested participants asked to follow the instructions on the letter to confirm their participation.
His Church Charity specialise in providing robustly secure, ethical, sustainable solutions for food, clothes and supplies companies and in doing so are able to meet the needs of underprivileged and vulnerable people in the UK and abroad.