Ten thousand boxes of cereal were given away to local good causes on an eventful morning at Ewood Park!
A lorry load of breakfast goodies arrived at the stadium thanks to His Church charity, who teamed up with Blackburn Rovers Community Trust to make the donation to 50 schools and community organisations from the local area.
All the groups attending went home well stocked for morning provisions for weeks to come, after also getting chance to jump aboard His Church's tour bus, meet Rover The Dog, undertake a stadium tour and play football at the Blackburn Rovers Indoor Centre.
The event was the first to take place as part of His Church’s brand new project for 2016 - 'Team Up to Be Champions, Schools Breakfasts For Winners'.
In conjunction with football club community foundations and local councils, the project aims to improve educational attainment and social inclusion through the provision of healthy, good quality breakfast cereal to school breakfast clubs and families.
This project has been whole-heartedly embraced by football clubs who are themselves fully committed to investing in and connecting with their local communities, through their foundations and community trusts.
His Church Charity specialise in providing robustly secure, ethical, sustainable solutions for food, clothes and supplies companies and in doing so are able to meet the needs of underprivileged and vulnerable people in the UK and abroad.
David Dunwell from Blackburn Rovers Community Trust, who coordinated the event, explained:
"We always want to undertake good work for our local community, and this huge donation fitted the bill perfectly.
"It was our pleasure to welcome the enthusiastic team from His Church and also to see how much the children, teachers and volunteers enjoyed the whole event.
"I don't think any of us have ever seen so many boxes of Rice Krispies or Corn Flakes in one place before. If any store managers from local supermarkets were passing, I'm sure that they'd have been envious at the value of the stock that came the way of all the worthy recipients at the event."