Danny Graham wants to prove his doubters wrong by firing Rovers up the Championship table.
The 30-year-old frontman, who has joined on loan from Sunderland until the end of the season, enjoyed prolific spells with Watford and Swansea prior to his move to the Stadium of Light.
And now, after sealing a switch to Ewood Park, Graham is eager to rediscover his goalscoring touch and get his career back on track.
"My time at Sunderland has been very frustrating, so for me to have a fresh challenge is superb," he said.
"I’ve been out on loan a lot and I’ve never really had a solid run in the team, which would have been nice, but the key for me is something fresh, to move away from the North East and just concentrate on my football.
"Now that I know I’m here until the end of the season, I can get my head down, work hard in training and hopefully do well for this football club and move up the table.
"Like I said, it’s been a frustrating time at Sunderland, but now I can get back playing week-in week-out and prove a few people wrong."
Having spoken to manager Paul Lambert, Graham insists he has a clear idea about his intended role in the team.
"Being a striker, goals is the main thing, but also holding the ball up and allowing the team to get higher up the pitch," he added.
"I’m comfortable with both. My goal record hasn’t been as good over the last couple of years, but I’m not worried about that. I know it’s still in me and that fresh start can help me."
Graham could make his debut this Saturday when Rovers travel to take on Charlton at the Valley.
Tickets for the match against are currently on open sale. Ticket prices are £22 for Adults, £16 for Seniors (65+) and Under 21s, £10 for Under 18s and £5 for Under 11s.
Book online today at www.eticketing.co.uk/onerovers