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Christine helps launch ‘EFL Stories’ campaign

8 August 2016

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Christine Peacock played a key role in the start of the new football season at Saturday’s home game against Norwich City.

To mark the start of the 2016-17 season, the EFL launched its #EFLStories campaign to tell the stories of all the people who help make the EFL what it is – a football experience for everyone.  

Launching with an #EFLstories video, over the course of the season the EFL will share individual accounts from a plethora of fans, players, managers, club staff and a club mascot or two, with each person sharing the reasons why they love football via their favourite memories, tales and feelings about the wider game.

Across the opening two weekends of the season, the 72 people featured on the #EFLStories website will have the privilege of delivering their club’s new Mitre match ball to the pitch at the first home league game of the season. 

Each person nominated for this honour was put forward by their favourite EFL club. 

Christine, who is Rovers’ Access and Safeguarding Officer, has been a Rovers fan since the age of six, season ticket holder since 1992 and employee of the club since 2007. 

She previously spent 14 years doing voluntary work for the club, including 10 years on the Blackburn Rovers Disabled Supporters Club committee.

She has always strived to encourage diversity, promote inclusion and end discrimination – ensuring that everyone is welcome at Ewood Park. 

All the #EFLStories can be viewed at and EFL fans at home and abroad are being invited to submit the reasons why they love the game to the site. With the campaign continuing throughout the 2016/17 season, the EFL will be sharing a variety of the stories, photos and videos across social media.

Drew Barrand, EFL Marketing Director, said: “Everyone who attends an EFL game or works behind the scenes at one of our 72 clubs has a story to tell about what football means to them. 

“Following this season’s rebrand to the EFL, the #EFLStories campaign has been created to demonstrate the breadth and depth of what the EFL offers. Be it high drama, great games, communities uniting or innovating the game, the EFL really does offer something for everybody as this collection of captivating stories show.”

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