Owen Coyle felt that the team were architects of their own downfall as Rovers were on the end of a 3-0 defeat at Wigan.
First half goals from Will Grigg and Nick Powell were added to by a Shane Duffy own goal in the second as Rovers suffered a second successive league defeat.
The Rovers boss felt that all three goals were avoidable and that individual mistakes proved costly.
"We are not going to accept that level of performance," Coyle to Rovers PlayerHD after the game.
"There were players that did not play to their capability, with and without the ball.
"The first goal today is a mis-hit shot and we've got a chance to clear it at the back post through Adam Henley and we've not done that and it has finished in the top corner.
"Then they get a free-kick and Jason Steele will know that on another day he should be saving that at the near post. So we found ourselves 2-0 down at the break and one or two things had to said.
"We had a 15 minute spell at the start of the second half but that is not enough in games, it has to be for the duration. But had we got a goal back at that point to make it 2-1 then it could have been a different game.
"But again we've shot ourselves in the foot from a corner, we've cleared it and from the second phase of play it ends up with it being an own goal.
"So all three goals were easily avoidable from our perspective, we have to do better. We have to give ourselves a chance in the game and we didn't do that today.
"We are not going to accept that, we had a travelling support that got behind them and were vocal.
"It is very early but we have to take our medicine and the criticism that comes our way, and realise that we have to pick ourselves and go again with our game in midweek."