Paul Lambert has challenged his players not to let the season end on a low as they prepare to take on Nottingham Forest this Tuesday night.
Rovers go into the match at the City Ground off the back of a disappointing run of results that have seen them win just one of their last seven outings.
With four games of the campaign remaining Lambert knows it is imperative that their form picks up with tonight's game the perfect opportunity to do so.
"We have four games left and we don't want the season to peter out," said the Rovers boss.
"You want to try and finish on a high and that is what we have to try and do.
"I know what it is like, I've been in that position before when you see the season ending, but you are duty bound to see the season through.
"It is good that we've got a game again on Tuesday and it gives us a chance to kick on again."
Rovers put in a below-par display at the weekend as they went down 2-0 at home to Huddersfield with the boss admitting that they let everyone down. And he knows that they have to make amends this evening.
He added: "We didn't do enough for ourselves, let alone our supporters. There was a good crowd in on Saturday and we never really imposed ourselves in the game which is disappointing.
"I didn't think there was much in the game, Huddersfield never turned us over, we just gifted them the win, two major errors cost us.
"Winning is all that matters, that is what people come for and that will never change.
"We have to go to Nottingham Forest on Tuesday and try and win the game."
Rovers fans who haven't yet purchased their tickets for this evening's away game against Nottingham Forest have the option to pay on the night.
Tickets for the game will be on sale from the Roverstore at Ewood Park up to 2.00pm, and after that fans can get them from the visitor's ticket office at the rear of the Brian Clough Stand from 6.00pm - cash only.
Supporters should note that there is a £2 price increase at Nottingham on Adult and Senior tickets. Advance ticket prices are £24 Adults, £17 Seniors, £12 Under 18’s and £6 for Under 12's. With adult tickets rising to £26 for Adults and £19 for Seniors at the ground.
Spaces are still available on the club's official away travel at £17 for Adults and £15.50 concessions. To book call the ticket office on 01254 372000.