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Community Trust jumps for joy

17 June 2015

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Blackburn Rovers Community Trust celebrates the success of the Kinder + Sport Programme, reaching over 1,200 children across Blackburn with Darwen.

• In partnership with The Football League Trust and Ferrero, the + Sport Move and Learn Project programme will have reached over 21,000 children across the UK and Ireland during this academic year
• Football Community Trusts across the UK and Ireland are coming together in a celebration of the programme’s success with the unveiling of the Kinder + Sport Jump for Joy project 

Wednesday 17th June 

Today, Blackburn Rovers Community Trust joins football clubs across the UK in a celebration of the Kinder + Sport programme, a national community initiative delivered in partnership with The Football League Trust and Ferrero designed to get children active, promote nutritional education and build awareness of the importance of a balanced diet and active lifestyle.

Since the start of the school year, Blackburn Rovers Community Trust has teamed up with primary schools in the area to deliver the + Sport Move and Learn Project to 9-10 year-olds, with each session combining 45 minutes of classroom-based learning with 45 minutes of activity over the course of six weeks. 

Rovers players such as Corry Evans have been part of the initiative and participating schools have had the chance to be involved in matchday activities such as half-time penalty shoot-outs. 

The celebration coincides with the unveiling of the Kinder + Sport Jump for Joy project, created to encourage children and adults throughout the UK to experience the “Joy of Moving” by capturing their very own jump for joy.  

Players, mascots, fans and children from Kinder + Sport clubs have been sharing pictures of their jumps, which have all now been combined into a mosaic of images in the shape of the Kinder + Sport logo. 

The mosaic is revealed today at the Kinder + Sport Pavilion at Expo in Milan as part of the celebrations for Expo UK National Day.

Charlie Cayton, Director of Corporate Affairs and Communications at Ferrero, said: “Celebrating the joy of moving is at the very heart of the Kinder + Sport philosophy. That’s why, as this academic year draws to a close, we want to recognise the hard work and commitment of The Football League Trust and our partner clubs across the UK and Ireland. Thanks to their dedication, the programme has reached over 41,000 children with over 190,000 hours of behaviour change activity. We look forward to continuing to work with them and to growing the programme by bringing more clubs on board at the start of the new school year in September.”

Mike Evans, General Manager of The Football League Trust, added: “We have been working with Ferrero for almost two years now to inspire children to lead active lifestyles through the Kinder + Sport programme. We have been overwhelmed by the positive response we have had from the clubs, schools and kids themselves to the initiative. We see it as vitally important that companies such as Ferrero value the health and wellbeing of our future generations, and we’re delighted to be building on the initial success of the project and to continue to grow it next year.”

Chris Pettigrew, Blackburn Rovers Community Trust, said: “Ferrero and the Football League Trust have offered plenty of support to Blackburn Rovers Community Trust, making this initiative a resounding success. The schools love being part of the programme as it expands on the healthy living work they already do as part of the curriculum. The programme has also created many new links between local primary schools and Blackburn Rovers Community Trust."

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