First it was Alan Shearer Way. Now Rovers' title-winning talisman has had one of the buses that will travel on the newly-opened road named after him too.
Transdev-owned Lancashire United made the gesture to mark the official opening of the new stretch of road and the new Ewood bus interchange that also forms part of the £40m Pennine Reach highway improvements.
Now the company is asking fans to vote on which other iconic Rovers players it should name four of its other buses after. In conjunction with the club, the bus operator is also offering Blackburn fans a special discounted bus ticket enabling them unlimited travel on its Lancashire United buses on all home match days until the end of the season. The first being the Boxing Day game against Middlesbrough.
The ticket will enable fans holding a valid match ticket the opportunity to travel anywhere within the company's 'Blackburn boundary' for £3.20* (a saving of £1) on those days, including its 1 service which passes Ewood Park up to every 7 minutes on its way between Blackburn and Darwen.
Alex Hornby, CEO at Transdev, said: "We're delighted to be giving our customers and football fans the chance to name the buses after local footballing legends. As Blackburn's local bus company it makes so much sense to join forces with Blackburn Rovers, and what better way to celebrate than offering cheaper bus travel on match days. We hope we can bring even more support to Rovers leading to a cracking second half of the season."
Rovers' Director of Communications, Alan Myers, added: "It's fantastic that supporters are being given the opportunity to have their say and name buses after a number of Rovers legends. There are some great names on the list and all would do the club proud. We hope fans get behind the initiative and take advantage of the discounted travel offer."
Among the names to vote for are Jack Walker, David Speedie, Tugay, Ronnie Clayton, Bryan Douglas, Kenny Dalglish, Jordan Rhodes, Simon Garner, and Bob Crompton. Fans will also be able to choose the names of other players and managers they would like to see on the buses.
The competition to name the buses will run to the end of the year with fans able to vote via the Transdev Lancashire United website (www.lancashirebus.co.uk
) where full details of the Boxing Day match day ticket offer can be found.
Four buses will be named after the players or managers that get the most votes with names being displayed on the front of the buses. A draw will also be held among those voting to win a match day hospitality package for two at Ewood Park.