Paul Lambert has stressed to the squad that tonight's match against Rotherham United is their most important game of the season so far.
Rovers take on the Millers looking to win at Ewood Park for the first time under the new manager after two victories on their travels.
This evening's game is the first of two on home soil in the space of four days as Rovers follow up the match against Rotherham with the Monday night visit of Nottingham Forest.
And victory tonight would see Rovers close the gap to the top six to just two points, something Lambert is fully focussed on.
"The next game is the most important game which is Rotherham," said the Rovers boss.
"If we can win that then we are in touching distance even though we'll have played earlier. It is a big game for us.
"We have to make the running and earn the right to beat them.
"If we do what we have been doing of late and keep the work ethic up and keep the desire to try and win a game then hopefully we can win it."
Rovers go into tonight's match in good heart after the weekend win over Bristol City, but the manager knows it will count for nothing if they fail to follow it up with another victory.
He added: "We'll do everything that we have done in the last three games since I have been here and try everything we can to try and win.
"As long as you keep the demands and the high levels that I expect then there is never a problem.
"It is important you don't think you can rest on that, what happened on Saturday and the last three games - they've gone, it is the next one that you have to go and win."
Tickets for the match against Rotherham will be on sale until the 7.45pm kick-off, priced from £13 for Adults, from £9 for Seniors and 18-21 year-olds and from just £4 for Juniors aged 17 and under.
Why not avoid the matchday queues and order your tickets online at www.eticketing.co.uk/onerovers