Sky Bet, the title sponsor of The Football League, is giving Rovers fans the chance to place a bid on match-worn Poppy Shirts, signed by the players who wore them.
The shirts - each with a poppy on the chest - were worn in Rovers' 1-1 draw with Brighton & Hove Albion on Saturday – and are now live on Sky Bet’s eBay shop now.
All proceeds from the #BidToRemember auction will go directly to the Royal British Legion’s Poppy Appeal, supporting the Armed Forces community, through welfare, comradeship and representation.
Sky Bet Head of Sponsorship Edwin Martin said: “This is a cause that resonates with everyone in the country, especially this year, the 100th anniversary of the outbreak of World War 1 in 1914.
“We know Football League club supporters to be hugely passionate people, who always throw their support behind the Poppy Appeal.
“At Sky Bet, we would like to thank the Championship clubs, who have agreed to do things differently this year, in recognition that, together, we can make a bigger difference than ever before.
“We urge you to place a bid now on your favourite player’s shirt and help us to raise a huge amount for an incredibly worthwhile cause.”
The Royal British Legion Head of Corporate Partnerships Alexandra Caine said: “We are incredibly grateful to Sky Bet, and to all the Championship clubs, for their support in this year’s Poppy Appeal.
“The money raised from campaigns like #BidToRemember will help fund our projects nationwide for current and former servicemen and women, who put their lives on the line for their country.”
To bid for a match-worn, signed shirt now, please visit: www.bidtoremember.com
and click the Rovers badge.
To follow the campaign on Twitter, use the hashtag #BidToRemember