Jordan Rhodes wants Rovers to take advantage of the busy Christmas period by picking up a healthy haul of points.
Starting this Saturday with Charlton Athletic, Rovers have three games in eight days as the Boxing Day clash with Bolton Wanderers and next Sunday's Ewood encounter with Middlesbrough soon follow.
The Rovers striker believes the three games in quick succession should be matches they can take points from to help them rise back up the table.
"There's a good opportunity to pick up a good few points in a short space of time and turn the league on it's head," said Rhodes.
"Everyone says the Christmas period is a very defining period of the season so lets do okay and see where we are.
"I think if you can put a few victories together you suddenly find yourselves with a bit of optimism and start looking up the table.
"Starting with Charlton, there's no better way!"
Tickets for the today's match with Charlton will be on sale from the Roverstore until the 3.00pm kick-off. Prices are from £17 for Adults, from £11 for Seniors and Students, and from just £6 for Juniors aged 16 and under.