Blackburn Rovers Ladies have unveiled their new management team, who hope to bring a new brand of football to the club in the forthcoming campaign.
John Prince (manager) and Matt Craddock (assistant manager), who both have full-time coaching roles with The FA, have taken over the reins following Scott Rogers’ departure to Liverpool last season.
John, 32, who is a youth football officer for the North East and Yorkshire region, has previously worked with Queen’s Park and Celtic up in Scotland, as well as with North Ferriby United and Swindon Town.
“I’m really excited about the opportunity,” he said. “I’m a Rovers supporter as well, so it is an absolute privilege to get involved with the club.
“I feel as though we are coming in at a really interesting time. With us not having Super League status, we will look to develop hungry, young players and we want to build a team that plays attractive and entertaining football.
“There is an excellent infrastructure already in place, with some great prospects coming through and we are really keen to provide them with the platform to go on and fulfil their potential.
“I want to create an enjoyable learning environment and I want my players to be proud to be associated with this great club.
“Matt is one of my colleagues at The FA and I’m delighted that he’s agreed to join me. We share the same values, he’s a superb coach, very hard working and innovative in his approach. I think we’ll make a good team.
“I am also keen to work with some of the existing coaches at the club, because I think it’s important to keep some continuity during this transitional period.”
Matt, 28, who is a youth football officer for the North West region, previously spent four-and-a-half years as a development coach at Blackpool’s Academy.
He added: “John and I have been looking at getting into a project for a while now and this is the top of the tree.
“It’s an exciting opportunity, a great setup and a club with a strong reputation, so I’m really thrilled to get involved.
“It presents us with a chance to put into practice what we do on a day-to-day basis with The FA. We have honed our own philosophy and we want to try and implement that here at Blackburn Rovers.”