Rovers manager Gary Bowyer and captain Scott Dann kicked off the start of the new season by signing for 'Men United' in the fight against prostate cancer - a unique new campaign from Prostate Cancer UK - the official charity partner of The Football League.
With prostate cancer affecting one in eight men in the UK and the number of men with the disease rising at an alarming rate, Prostate Cancer UK aims to reach millions of fans, players and staff, by raising awareness of prostate cancer and encouraging men to wise up to the disease and take action. Men United v prostate cancer aims to unite the football community and create a new movement for change in men's health. During the season ahead, the club will champion the work of the official charity partner by promoting key services for men and highlighting joint fundraising efforts across the season.
Manager Gary Bowyer said: "Football isn't just about the 90 minutes and picking up three points, it also plays an important role in the communities we live in. We have a responsibility to our fans both on and off the pitch and this is why I'm signing up for Prostate Cancer UK's 'Men United' campaign.
"Today we call on our fans to join us by supporting Men United v prostate cancer, as together we can win this battle."
Scott Dann added: "I am proud to sign for 'Men United' to support the most common cancer in men in the UK.
"It is important that clubs and fans alike support this positive movement for men's health. By talking to our mates about it and bringing the subject up with our dads, we can break the old taboo, face up to the risk and hopefully help save lives."
Throughout the season, Rovers will support Prostate Cancer UK by providing regular information on their website, publications and around the stadium, stage a matchday bucket collection and take part in the end of season London to Amsterdam fundraising cycle. In addition the club will look to offer a hub to support health professional visits on matchdays.
Owen Sharp, Chief Executive of Prostate Cancer UK, said: "Every hour one man dies from prostate cancer, but still too few men talk about their health. It's fantastic to be working with The Football League - the partnership is delivering good work and will continue to allow us to reach football communities across England and Wales, to wake men up to the disease which affects 1 in 8 men in the UK.
"I am delighted that Gary Bowyer and Scott Dann have joined Men United v prostate cancer today and I look forward to working with Blackburn Rovers over the season ahead. With the disease rising at an alarming rate, it's urgent that we take action by raising our game in the battle against prostate cancer. Prostate Cancer UK is committed to developing a movement for change in men's health - together with men of all ages across the football terraces of the UK, we can encourage men to wise up to the killer disease and understand the risk."
Greg Clarke, Chairman of The Football League said: "I am delighted that Prostate Cancer UK remain the official charity partner of The Football League into Season 2013/14. I am extremely proud with the work we have achieved so far to raise awareness of this terrible disease, however, with a similar death rate to breast cancer - the most common female cancer, more work is needed to put prostate cancer firmly on the radar.
"We urge the football community and our supporters to join us in supporting Men United v prostate cancer - together we can make a real difference to men's health for the future."
If you have concerns about prostate cancer call Prostate Cancer UK's confidential Helpline on 0800 074 8383
or visit www.prostatecanceruk.org
. The helpline is free to landlines, staffed by specialist nurses, and open from 9am to 5pm on Monday to Friday and from 7 - 9pm on Wednesdays.