Blackburn Rovers are at it again - this time with a 'dynamic pricing policy' which looks set to further swell attendances at Ewood Park.

Renowned for innovative marketing, Rovers have now devised a scheme that will see games offered at varying price levels after many key factors have been analysed.

Traditionally, fixtures at Ewood are banded into categories and priced according to the perceived status of the opposition.

However, this new 'dynamic' initiative takes into account a number of issues which can influence the decision to attend a match or not.

These range from whether or not the game is to be screened on live TV, the day of the week and kick off time, how crucial the match is in terms of league position, the 'attractiveness' of the opposition - even the dreaded weather forecast!

Simon Williams, Head of Commercial and Marketing says, "We are constantly trying to find ways to make watching football at Ewood Park as attractive and appealing as possible

"The move to introduce 'dynamic pricing' comes after discussions with supporters. Feedback to our research has provided us with a clear understanding of the many factors which determine whether someone attends or not.

"Our objective is to get as many people here as possible as we strive to continue our magnificent home form and we believe 'dynamic pricing' will help to achieve that.

"It is a real innovation in top class football and we hope people are as excited as us at the concept and the possibilities."

"We cannot control the weather, but we can take into account some of the other factors involved and this will affect our pricing of each particular game."

In line with the new strategy the next Barclays Premier League home game - Fulham on Saturday 18 September (kick-off 3pm) - will be priced as follows:-

Adults £10 with all concessions £5.
(This price will also be available to Fulham supporters and will include the Jack Walker Stand).

The few remaining seats in the Riverside and Blackburn End stands are sure to be snapped up very quickly. Supporters looking to help us overcome former manager Mark Hughes' new charges should get their tickets without delay.

"This particular fixture is not on television and it carries a 3pm kick-off time on a Saturday, but Fulham do not travel in huge numbers. Historically, it does not produce one of our bigger attendances and we felt it was a perfect chance to launch dynamic pricing.

"It is a great all-round offer for everyone. We hope we can generate a bigger-than-average crowd for this fixture which will, in turn, create a great atmosphere for what should be a cracking game," added Mr Williams.