A Blackburn Rovers replica kit, a ticket for a Premier League fixture at Ewood Park and the chance to enjoy a drink and a snack at the town's newest - and smartest - café bar.

All that and more will be available when Rovers' new 'Oneroverstore' opens its doors to the public for the first time at 11am today!

Oneroverstore has an exciting new home after relocating to replace the former Blackburn Visitor Centre on Church Street - a prime site opposite the main entrance to the new Mall.

The store, which will be open from 8am until 7pm, will feature the complete range of Rovers' merchandise, a full matchday ticket operation and an exciting licensed café bar, TV screens and outdoor seating area.

Simon Williams, head of commercial and marketing at Rovers, said: "The key to the move is the location and we believe we have found a prime position at the heart of the town's regeneration project.

"The store will be light and airy, creating an inviting atmosphere for shoppers to visit and we believe that the café bar aspect, which will be run along similar lines to the major coffee chains nationwide, will also be a big selling point - especially with the takeaway facility.

"Customers can pick up a homemade sandwich and a cappuccino to take away or sit down and enjoy a wholesome meal, using the very best ingredients sourced from local suppliers, with a glass of lager or wine.

"Much like the food operation at Ewood Park, we will cater for all tastes with the emphasis firmly on quality. Everyone is welcome to pay us a visit, not just football fans, so we hope it will have universal appeal to all sectors and age groups."

An official opening, featuring first team stars, is scheduled to take place later this month.

Full opening times and menus can be found on the Rovers website www.rovers.co.uk.