To coincide with the unveiling of the new ROVERTORE this Saturday, www.onerovers.co.uk also goes live.
From the off Rovers fans will be able to register their details and activate their online account ready for when the online purchasing facility also goes live. Fans will also be able to register any 'Points Card' received from purchasing goods from the Roverstore.
"We're expecting a busy Roverstore from the off and all of our efforts will be going into ensuring a great standard of service providing the kind of retail experience fans can be proud of," said Rovers' Head of Commercial & Marketing Simon Williams.
"As we get into next week, we will be opening the online store for business, and those supporters who have activated their accounts will be able purchase a select line of Rovers products. With that in mind we would like to encourage as many fans as possible to register in advance of the store going online.
"We're exceptionally pleased with ROVERSTORE and judging by the early reaction we hope to see many excited, proud and perhaps even surprised fans on Saturday morning at 9am."
Fans will also now be aware of our new loyalty scheme. Supporters who have not already have received a key fob through the post will be given one with a purchase from the store. Once registered online, your points will be allocated to your account.
It is the club's goal that every supporter gets a Points Card.