The new-look 'Rovers Review' made a strong impression on its first outing against Everton.
Sales were up and comments were very favourable.
As the manager might say, the trick now is to build on the good start and look for improvements game by game!
With that in mind, we have crammed even more news into Saturday's issue, including a brand new feature - 'My School Photo' - with David Dunn the first victim.
Team skipper Chris Samba kicks off another new column, while Martin Olsson is the latest star to ask 'Come Dine With…'.
Paul Robinson is the focus on our 'Bigger Picture' centre spot, while Jim Furnell, one-time Arsenal goalkeeper and former youth coach here at Rovers, is the star of our nostalgia section.
Read the view of Big Sam, challenge yourself with our 'Ten to Tackle', see if you get a mention in 'Fanzone' and don't miss the second in our collectable cut-out cards for your wallchart.
Oh, and if that wasn't enough, we are also offering you the chance to win a season ticket for the 2011-12 campaign here at Ewood Park.
Voucher one can be found on the inside back flap. Keep it safe, collect all 18 between now and the final league fixture and then answer a question (in the final programme) to be entered into an end-of-season draw.
And, as a special bonus, the winner will have his/her season ticket presented by none other than Rovers' boss Sam Allardyce!