The new kit, which will be worn for the first time in the pre-season friendly against Accrington Stanley next Wednesday evening, went on sale yesterday breaking recent records.
Sales of the kit, which is a nod to the original Cambridge blue colours, were the best seen on an opening day for the past six years.
"Sales of the home kit have been extremely pleasing." said Greg Coar, Head of Commercial and Marketing.
"It is actually the best opening day performance for six years which is very good news."
Available at both the Roverstore at Ewood Park, the Oneroverstore on Church Street, Blackburn and online at www.onerovers.co.uk
. The new home shirt is available at £34.99 in Juniors sizes and £49.99 for Adults.
Fans will also get the chance to meet their heroes next Thursday 24th July when Jordan Rhodes, Craig Conway and Tom Cairney will be at the Roverstore at Ewood Park from 1pm.
Details of an Ewood Park fun day will also be revealed shortly.