The striker has only shown glimpses so far since joining on loan from Cardiff City but Bowyer believes he'll get ample opportunity over the busy xmas period that sees Rovers play four times in 12 days.
"We are seeing him every day in training and he is getting better and better," said the manager.
"What he does is he offers us something that we haven't got.
"Over the Christmas period we expect him to feature a lot more than what he has done."
Tickets for Saturday's match against Yeovil Town will be on sale until 2.30pm Friday from Ewood and from 12pm Friday in the town centre.
Tickets are priced from £20 Adults, £15 Seniors, £13 16-21s and £1 Juniors Under 16s. Tickets will be on sale on the day of the game from Huish Park with prices rising £2 except for Juniors.