Such has been the immediate success of the relationship, both in terms of visual impact and increased brand awareness, that Feisal Nahaboo, owner and founder of PROBIZ, had little hesitation in developing the deal and announcing the extension within weeks of the initial agreement.
PROBIZ, which has over 400 accountancy offices, had already committed to stay as main shirt sponsor until the end of this month, but have now agreed to continue on the front of the famous blue-and-white halves until the end of the season.
Mr Nahaboo, who was born in Blackburn and has followed the club over the years, said: “There is a mixture of publicity facing the club, but that has never put me off supporting a club that will eventually stabilise and show its true worth and enter the Premier League once again.
“I'd like to support the club over the forthcoming years and look forward to building a relation with both the fans and management team. The good times are not far off and I believe the club can make the play-offs this year. I wish Michael Appleton every success in steering this club back to the top flight."
Greg Coar, Rovers’ Head of Commercial and Marketing said: “This is great news for the club. It’s fantastic that PROBIZ have enjoyed the initial stages of our relationship to the extent that they are keen to further cement their support. In fairness, Feisal did say he would invest more with the club as he became more familiar with club personnel and within a short period of time he has shown his personal and corporate integrity in his actions."
Having PROBIZ on the shirt has coincided with a good run of form for Rovers and we are told that they have brought good luck to several other clubs across the UK.
PROBIZ were commercial partners of Lancashire CCC when they won the title for the first time in 77 years, Leicestershire CCC who won the T20 two years ago and recently PROBIZ were front shirt sponsors of Hampshire CCC, who won the T20/CB40 ‘double’, including a last-ball victory at Lords. In addition, they sponsored the shirts of Wigan Warriors when they won the Challenge Cup at Wembley and they paraded the PROBIZ name across The Hawthorns two years back, which has coincided with the rise of West Bromwich Albion. Last week, Feisal Nahaboo became major shareholder at rugby league side Featherstone Rovers, who have won three Championship titles on the bounce.
So, as a club, we have a sponsor who is used to sponsoring and building strong ties with clubs and we all hope that the PROBIZ brand will be a good omen for a successful second half of the season. Discussions continue as PROBIZ plan further investment with the club.