Colin Kazim-Richards has revealed the ambition shown by Rovers was the key reason behind his move to Ewood Park.
The versatile forward, who has arrived on a season-long loan with a view to a permanent deal, is determined to make the most of the opportunity to play in England again, with his main goal being to help the club back into the Premier League at the first time of asking.
Rovers Player subscribers can watch our exclusive interview with Colin Kazim-Richards here.